Google launched the preview of its Connected Apps Platform on October 28, 2026, a single place for developers to build and manage apps for Search and the Gemini app. A set of partners like Adobe, Experian, Localiza, and Peloton are live in Gemini, while Calm is a new integration launching on both Search and Gemini. Developers can apply for the preview to use one console where they can register an integration, test it, and send it for review.
What is the Google Connected Apps Platform?
Google is allowing developers to integrate their apps into Google Search, the Gemini app, or both with a single platform.
Before submitting an app for review, developers choose which of those products it will go live on. Google is opening access in phases and plans to add more developers, markets, and Google products over the coming months.
How Developers Build and Submit Apps
Developers can use these methods:
- A remote (cloud-hosted) Model Context Protocol (MCP) server.
- Or Android MCP using the AppFunctions APIs. It is a client-side path for apps that want tools to run locally on the Android device.
And they can use the Google Connected Console to register the app, test it, and submit it for review.
Once the app is live, the console shows traffic, latency, and error rates. It also lets developers manage how their brand shows up, including verified logos and authenticated accounts.
How to Apply for the Preview
Sign up for the preview and review integration requirements through the official Connected Apps documentation. Access is rolling out in phases, and apps go through review before launch. Don’t expect instant access, though.
Apply with the sign-up path: Apply for the Preview

How Users Access Connected Apps
In Search, it all happens through AI Mode. Users need to be signed in to a Google account, and many apps also ask them to link their account with their service. Availability depends on the app and on the user’s location, language, and device. Connected Apps in AI Mode are currently available in US English.

Which Apps Are Live
Adobe, Experian, Localiza, and Peloton are live in Gemini, and Google says they will reach Search in the coming weeks.
More than 50 Connected Apps are available across Search and Gemini, covering things like productivity, event ticketing, health and fitness. A Calm integration is also on the way for both products. Google Search Help page currently lists Instacart, YouTube Music, and Canva, which is a different set from the partner apps live in Gemini.

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What this Means for Marketers
This gives businesses one more way to reach users inside Google AI-powered products. If your company offers a useful digital service, it is worth asking whether an integration fits your customers’ needs. Judge it on how relevant it is to your users, what it costs to build, and how much people actually use it.
Final Words
Google’s Connected Apps Platform is still in preview, and access is opening in phases. How big the opportunity becomes will depend on how useful a service is inside these tools, how widely the platform rolls out, and how many people use it. Developers who want to explore it can apply for the preview through Google’s official documentation.

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