How Content Topic Research Helps Validate Topics Before Publishing

Selecting an appropriate topic is the level 1 of any content strategy. If this goes wrong, the content won’t rank, be it someone’s magnum opus. 

Here, content topic research strategy is the best variable option to pursue. However, this approach has also evolved over time. 

Although many tools have surfaced to simply this endeavor, here are some accessible, dependable, and authentic ways to do it. 

Content Topic Research Strategy To Drive Traffic

The content topic research mainly focuses on trending topics, with relative emphasis on exploding topics. 

Exploding topics are the topics that have been performing low but have now suddenly picked up humongous search traffic in the past few weeks or a month or 2. 

The best part of such topics is that they are less competitive and provide a good opportunity to drive significant user engagement. 

Here is how you can track such topics. 

1. Google Trends: To see the trending topics in Google Trends, just click on the “Trending Now” tab at the top, and you will see what topics people are interested in. Pick the one belonging to your niche.

   

2. TikTok Creative Centre: Go to the TikTok Creative Centre and tap on the “Hashtag” tab seen at the top, and you will see the trending topics. Pick the one that suits your niche and has just started climbing the traffic graph.

   

3. YouTube: YouTube is just another simple and fundamental arena to find the trending and exploding topics. All you have to do is:

   Search your niche on your YouTube homepage ⇓ Go to the Filter in the top right corner ⇓ Select Popularity in the Prioritize section.

   
   

   

   Here you will see the trending options from where you can analyse what people are liking and which topic will work.

   Another simple way is selecting a subniche topic and typing it in the YouTube search bar to see auto-suggestions. You can also add best, top, etc words before it.

   

4. Reddit: Reddit is the top discussion forum across the world, and people treat it as an answering genie. To get trending topics here, click the “Popular” tab seen on the left side of the homepage.

   

   Besides, you can also search for a broad topic in your niche and segregate the results accordingly.

   

   Use Hot for getting the trending topics and Top for researching the top engaging posts and see what queries people are interested in.

5. Exploding Topics by Semrush: Exploding Topics is an app developed by Semrush to look into attention-grabbing topics. You just need to select “Trends Database” on the left side of the homepage and choose your niche to see available opportunities.

   

   You can also analyse a particular topic by going to “Trend Analysis” on the left and then typing your keyword in the search bar.

   

6. X.com: You generally stay connected with the people and community related to your niche over X. The simple formula to use X for extracting trending topics is visiting the “Trending” tab on your homepage and analysing what keywords people are frequently searching for.

   

   You can also use Glimps and Keyword Everywhere tools to get a better understanding of the trends and make wise choices.

   Another piece of advice is that trending topics might give a momentous traffic, but you can also consider evergreen topics as well for sustained user engagement. Both trending and evergreen topics are relevant in different ways, understanding which is necessary to structure a smart SEO strategy,

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The Digital Marketer’s Suggestions

Digital marketers have diverse opinions about content topic research strategy.

Margarita Loktionova of SEMrush has expressed her view on topical relevance in research topic strategy, while directing attention toward fan-out queries and suggesting a Topical Gravity Framework for better results. 

Also, Matt Diggity, a renowned entrepreneur, has affirmed the importance of Semrush’s Exploding Topics tool in content strategy and suggested covering such potential topics before their traffic booms. 

Tiziana Bottone, CEO and Founder of Translate With Style, extended another mind-boggling fact that keywords used in topics must be hyper-specific based on the understanding of the topic, thus emphasising the user intent.

See what she says. 

The Sum Up

Content topic research is inherent in SEO strategy, which generally falls under Keyword Research. Being a foundational move, it needs to be correct, or else the entire content approach will get derailed. 

Also, make sure to choose a topic from your niche to get the relevant traffic. Chasing high traffic without considering your niche might jeopardise your goals. 

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